RubykRubyk

Stories that move

0

For African founders, everywhere

Stories that convertsinvestors, partnersand customers.

Rubyk turns your ideas and products into pitch decks, brand identity, and content that get you funded, followed, and backed.

Book a free discovery callSee our work →
7+
Industries served
11+ yrs
Combined experience
48hr
Proposal turnaround
FintechSolar & EnergyDrone TechnologyReal EstateBeauty & WellnessMusicInformal EconomyFintechSolar & EnergyDrone TechnologyReal EstateBeauty & WellnessMusicInformal Economy
What we do

Turning your ideas into stories that land

We help founders find their voice and tell the story that gets them heard.

Not sure where to start? Let's talk →
01

Strategy & Narrative Clarity

Get clear before you build anything. We find the story only you can tell.

Brand MessagingPositioningConsultancy
02

Fundraising & Investor Storytelling

Tell a story investors can believe in — and act on.

Pitch DecksFinancial ModelsInvestor Materials
03

Credibility & Thought Leadership

Turn insight and data into trust that can't be bought, only earned.

Research ReportsContentCopywriting
04

Brand, Design & Conversion

Make the story work in the real world. Identity that converts, not just impresses.

Visual IdentityWebsitesLanding Pages
Case Studies

Stories we've helped tell

Every founder's story is different. Here's how we’ve helped a few of them shine through.

View all posts →
What founders say

The people we've worked with

"
It was a good decision to engage Andrew. The expertise and attention to detail were evident in the pitch deck and business model. There was a clear commitment to excellence-
AAU
Aniekan Alexis Udofai
Founder Bellevolt
"
Victory finds it easy to transform data into compelling business narratives, applying a lot of critical thinking in the process. It’s rare to find that blend of clear storytelling and deep analysis, but Victory brings both.
Didi
VP Comms, Moniepoint · Lagos
"
The financial model Andrew built wasn't just numbers — it told the story of how our business scales. Investors kept complimenting it in every single meeting.
ZN
Zara Ndlovu
CEO, Kasa Homes · Nairobi
Free resource

The African Founder's Guide

A practical guide to building narratives that move investors, customers, and partners.

Get the free guide →
From the newsletter

Thinking out loud on African business & storytelling

All posts →
The team

Two founders brought together by one problem.

Victory pulls from five years of content strategy, brand storytelling, and communications — including Nigeria's first report on the informal economy. Andrew brings deep expertise in programme management, strategy, and financial modelling.

After months of informally collaborating — Victory pulling Andrew in for models, Andrew bringing Victory in for messaging — building something together felt inevitable. Rubyk was born from that.

Based between Lagos & Toronto · Working globally
V
Victory
Narrative & Strategy

Content strategy, brand storytelling, and communications. Author of Nigeria's first report on the informal economy.

Brand MessagingContent StrategyCommunications
A
Andrew
Strategy & Finance

Programme management, strategy, and financial modelling — turning complex ideas into structured, executable plans.

Financial ModelsProgramme MgmtStrategy
Get started
Your story matters.Let's tell it right.

Book a free 30-minute discovery call. No pressure, just a conversation about where you are and where you want to go.

Book a free discovery callEmail us instead